Alamo Plaza, chapel, July, 2004
If you're unfamiliar with Kodak EIR (Ektachrome Infrared), this look is not something manipulated in Photoshop but is like this right out of the can. "False color" is a common descriptive. The Forestry Service made effective use of it via aerial surveys to plot vegetation changes, since that magenta/red color is so easily discernible. Where chlorophyll-infused grass and trees turn white with b&w IR (e.g., Kodak HIE or a converted DSLR), this is what happens with EIR.
IMHO, it is very much a "developed" taste, and one I never truly acquired, although I probably shot 12-15 rolls of it and actually still have one in the freezer. A little -- as is said -- goes a long way. I find a pallet of blues and greens more palatable than the yellow/orange/red segment of the spectrum. In my experience, EIR has zero latitude. I would often underexpose as much as a couple of stops, and 95% of the time use either a Y15 or Y48 filter, depending on lens, and sometimes add a CPR (...watch out for vignetting!). You can see resultant shadow blockage here. But then I also had blocked shadows and blown out highlights in the same exposure. What is that, "negative" latitude?
Some color shifts can be unfortunate. Just weeks before 9/11, I made some exposures of the White House. The red stripes on the flag flying above it turned yellow(!)... hardly the image we want to project as a nation. So, that flag had to be worked on in PS to -- the opposite of Visine -- get the red IN. Here, the Alamo Ranger at right might not appreciate the vibrancy of his formerly khaki uniform.
Beyond the inherent novelty, the best use of it I ever made was to illustrate something my father wrote by using some photos from Arlington National Cemetery to evoke a somber, reverential patriotism, in contrast to a more celebratory, fireworks-laden strain. I think it works here symbolically as well: this is blood-soaked, sacred ground, for Texans "and all Americans in the world," where the tree of Liberty, in Jefferson's phrase, was watered with blood.
San AntonioMission San Antonio de ValeroAlamochapelAlamo PlazaKodak EIREktachrome InfraredNikon F90X